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Megaworld unveils tallest condo project in Makati
51-story building to add P4.2B worth of inventory
By Doris C. Dumlao
Philippine Daily Inquirer

TYCOON Andrew Tan-led Megaworld Corp. has unveiled its tallest and most luxurious condominium property project to dateā€”the 51-storey "Three Central" property in Salcedo Village, Makati City, that brings about P4.2 billion worth of new inventory to the robust local residential property market.

The new residential project offers 650 units priced at a minimum P114,000 a square meter and prior to the grand launch of the project Thursday night, about 40 percent has been sold on the back of "very high demand" from local and international buyers for residence in a prime location, said Eugene Lozano, Megaworld head of sales and marketing for the Makati central business district.

The penthouse units were among the first to be sold, Lozano said. There were originally 16 penthouse units but buyers chose to combine the units such that there were only five left. These penthouse units have a separate elevator keycard.

The goal was to sell 80 percent of the available units within this year, added Maricor Manlangit, Megaworld first vice president for strategic planning group. Megaworld has broken ground for the project and the target is to turn over residential units to buyers by June 2015.

Three Central, inspired by the world-famous International Finance Center (IFC) tower of Hong Kong, will also be home to the first and only upscale two-storey podium mall in Salcedo Village. The retail cluster, which will house some of the world's renowned brands as well as top food outlets and restaurants, is targeted to open in two years' time.

"This will be the first condo development within Salcedo Village that has a mall downstairs as most of the stores are on Legaspi side," said Harold Geronimo, Megaworld director for strategic marketing and communications.

Units are available in executive studio (41 square meters), one bedroom (46 sq m), two bedrooms (80 sq m) and three bedrooms (120-130 sq m). The cheapest unit is priced at P4.6 million for an executive studio while the three-bedroom units cost about P19 million. Buyers are given the option to combine units.

"Three Central stands in a real prime location. When residents go down, they get to see and feel the metropolitan lifestyle of Makati because our property is right at the heart of Salcedo Village, not in the suburbs of Makati," Lozano said.

Each unit is pre-furnished with amenities such as airconditioning, a 21-inch LCD TV, a refrigerator, a washing machine with dryer and a microwave oven. A dining set, sofa and bed frames with mattresses are included as well.

Three Central builds on strong market reception to Megaworld's One Central and Two Central projects, both already sold out. One Central is scheduled for turnover to buyers by next year and Two Central by 2014. Geronimo said Three Central would be the most luxurious among the three "Central" towers. He said among the unique amenities of the property would be a mini-theater exclusively for residents as well as a culinary station, a hotel-inspired dining area with pasta, sushi, pastry and kebab (barbeque) chef stations.

The seventh floor will house the amenities that also include a resort-themed 20-meter lap pool, a kiddie pool, landscaped meditation gardens, reflexology path and spa. The roofdeck, on the other hand, will have a lanai and al fresco seating areas. The property will also have function rooms and a business center.

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